unconscious bias

September 16, 2020

You are Biased

Harvard Psychologist, Mahzarin Banaji coined the term “thumbprint of my culture.” She and many others have studied implicit bias. These are biases we all have and use without conscious awareness. Our brain works fast to make decisions constantly and develop mental shortcuts. These shortcuts become our biases.    Cognitive scientists have categorized over a hundred biases. The categories called the SEEDS Model stands for Similarity, Expedience, Experience, Distance and Safety. Similarity is often referred to an ingroup vs. outgroup. We perceive people who are similar more positively and those who are different more negatively. Expedience bias is if it feels […]